to enable international expansion.
People, Process, Technology and Knowledge
How to use these resources to execute your international expansion strategy
We have developed dozens of Artificial Intelligence (AI) algorithms to determine the most important factors that impact the successful execution of an international expansion strategy. The comprehensive resources you will find in this section of the website have been refined after analyzing millions of data points from 1000s of data sources.
Their objective is to help you save time and money as you plan your approach for international expansion. If you want to be even more efficient about your approach, please schedule this training session that is designed to help you and your team develop an action plan for international expansion within 1 to 2 days.
How to choose a target country for international expansion
With nearly 200 countries to choose from, it can be a daunting task to determine which countries may be a suitable fit for your international expansion strategy.
Our AI algorithms are constantly analyzing data around demographics, psychographics, economics, regulations etc. to maintain a focus list of 40 countries that maximize profit potential while minimizing downside risk.
Why GDP per capita matters for international expansion success
GDP per capita is widely regarded as the best measurement of a country's standard of living. This should definitely not be the only criteria used for determining whether a target country is suitable for your international expansion strategy. Depending on your product/service other key metrics like household disposable income per capita may be more relevant for market selection.
In combination with other data points, GDP per capita gives you a quick read of how the target country compares to other countries where your product/service currently has the most traction.
When population size is a relevant factor for international expansion
The Target Addressable Market Size (TAM) is a very important factor for any business considering international expansion. The TAM of almost all Business-to-Consumer (B2C) or Business-to-Business (B2B2C) products/services are impacted by the size of the consumer population in a target country. However, like GDP per capita, population size is not a valid stand-alone criteria because there may be numerous other factors like regulation, competition etc. that make market-entry very challenging.
Why disposable income impacts your international expansion strategy
Depending on the price of your product/service, disposable income may be one of the most important factors for your company in target market selection. This total amount of household income that's available for spending and saving after paying income taxes often determines the level of demand the market might have for your product/service.
If disposable income increases, households have more money to either save or spend, which naturally leads to a growth in consumption. Our data provides you with a quick read of countries you can target based on the level of disposable income necessary to afford and/or prioritize the purchase of your product/service over alternative options.
Why flight time from your home city to the target country matters for international expansion
In almost all companies with 1000s of employees, the core intellectual property related to international expansion, and regarding the companies’ people, processes and technologies that are material for international expansion success, typically resides in the brains of less than a dozen key employees. During the early stages of market-entry, these key employees will have to make repeated trips to the target country.
Therefore, flight time from your home city is an important factor for consideration to avoid brain trust burnout. Since most American cities have a connection to the rest of the world via New York or Los Angeles, we have only shown the flight times from these cities.
Why your industry segment matters for international expansion
Different products and services in different industries face varying degrees of competition from multiple companies in multiple countries. Being focused about targeting the countries where demand outstrips supply for the products/services in your industry niche is very important for international expansion success.
Zero Gravity Corporation, which provides reduced gravity aircraft flights for tourists and researchers, plans to expand its services outside the United States in the next year. Matt Gohd, chief executive of the company, said global interest in the company’s flights prompted him to examine the possibility of doing flights in other countries. “One thing that stuck out for me was the amount of people from all over the world who would fly into the various places where a plane would go up for either passenger flights or research experiments,” he said, with customers coming to the U.S. from as far away as the Middle East and New Zealand, often just for the experience.