Population
Targeting a market with a large population might seem like a practical strategy on the surface, but depending on other factors such as competition, affordability, regulations etc. it might be more profitable for your company to target a market with a smaller population.
6 Million - 10 Million
700,000 - 3 Million
40,000 - 80,000
300,000 - 700,000
80,000 - 300,000
10,000 - 40,000
10,000 or less
3 Million - 6 Million